Brand personality and brand equity: evidence from the sportswear industry By: Jin Su and Xiao Tong Su, J. & Tong, X. (2015).
![PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51bee90210a0d7a36ccdbc26bd87f4f83dd61972/24-Figure2-1.png)
PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar
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Determining Brand Personality of Nike Sports Shoes Using Aaker's Brand Personality Scale | Semantic Scholar
![PDF] BRAND EXPERIENCE – HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND | Semantic Scholar PDF] BRAND EXPERIENCE – HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/a8d3bd06d5957414acf0079392e7a6eba51a10aa/10-Figure3-1.png)
PDF] BRAND EXPERIENCE – HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND | Semantic Scholar
BRAND EXPERIENCE HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE
![Determining Brand Personality of Nike Sports Shoes Using Aaker's Brand Personality Scale | Semantic Scholar Determining Brand Personality of Nike Sports Shoes Using Aaker's Brand Personality Scale | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/85a054a4ebe24120b829b867c79306c339522a02/4-Table1-1.png)