Just Do It” – Nike's Direct-To-Consumer Efforts, Easier Said Than Done? - Technology and Operations Management
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Nike in China: building an omnichannel experience
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Dear Nike, Just Don't Do It!": A Transnational Digital Connective Action on the Issue of Forced Uyghur Labor at Nike Sweatshops in China - Central Asia Program
DTC e-commerce: How consumer brands can get it right | McKinsey
Nike in China: building an omnichannel experience
Adidas looks to gain market leadership during COVID-19 while Nike takes a conservative approach - GlobalData
Nike Presentation
Nike Touts Payback From Consumer Direct Acceleration Strategy | SGB Media Online
PDF) Still Waiting for Nike To Do It: Nike's Labor Practices in the Three Years Since CEO Phil Knight's Speech to the National Press Club | TIm Connor - Academia.edu
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
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Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
