Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
Luxury product to service brand extension and brand equity transfer - ScienceDirect
The Fundamentals of Luxury Branding | The Branding Journal
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Giorgio armani's empire - Giorgio armani the 'Master' of luxury - MedCrave online
Brand Extension Assignment - Louis Vuitton
PDF) Drivers of Brand Extension Success: What Really Matters for Luxury Brands | Hannes Gurzki - Academia.edu
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
Prada - Wikipedia
The Prada Story: Ensuring The Brand's Future By Creating Unified Customer Experiences
Solved 3. Branding Strategies Branding Strategies A brand | Chegg.com
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The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
Fashion Branding and Communication | SpringerLink
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
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Fur Free
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
Prada Brand Identity and Product Idea by Loredana Ferrara - Issuu
